Just plain cool (Score 1)

Yeah, it's a pain in the butt to listen to
noisy typers and see glaring LCDs... this
definitely is not for everyone nor every movie.
But you have to admit the possibilities are cool....

voting to control the volume of the movie
sending an IM to order a drink refill
being able to post reviews and read the reviews
of others around you
interactive movies (sure, this one is a ways off)
subtitles on your computer / transcripts of the
movie
imdb lookups on the credits
alternative soundtracks
direct order MP3s of your favorite tracks
X10 control of the lighting ... just kidding

open your minds, the rest will follow