Comment Tire will have a tread cover (Score 2) 121
Their website high on hype, but a bit low on substance. I see confusion here in the comments about how these tires will be terrible in mud and sand, and how will they grip the road? Nearly all their photos show the naked metal weave, because that's what's cool. However, if you read their FAQ, they explain that the tire will be covered in a replaceable tread. On the FAQ page, there is one photo of a tire that appears to have a thin covering.
For a long-distance touring tire, these could be great, even with a small performance penalty. I'd get a pair for my commuter bike, worth the price of avoiding flat-fixing, and multiple tire replacements. Also, with the rise of e-bikes, performance isn't the highest priority. On a triathlon bike, like their example? The high-performance market pays huge premiums to shave tiny amounts of weight in the pursuit of speed, but durability doesn't command the same premiums.