Comment Linear and OTA viewership were going down... (Score 1) 46
Linear and OTA viewership were going down, but it's a demographic thing. Young adults famously don't care to watch the Emmy's, while the people that love these events are generally in their late 40's and older.
The median age for linear video viewership is now well into their 60's. It's the same crowd that still watches the live Macy's Parade broadcasts. This is also the reason why the cable companies stoped so violently herniating video customers.
They are trying to force the issue by changing platforms, but I'd wager total viewership within the USA goes down. Most of these people still prefer their antennas and cable boxes.