Comment Someone's Getting a Bonus (Score 0) 60
By getting rid of the catalog, IKEA will save a big chunk of change. The C-Suite and VP who made the decision will get a big bonus too. It looks so good on paper!
Long after that VP has moved on or retired and the leadership has changed, years later the C-Suite will struggle with declining sales. They'll throw cash at more marketing, redesigned their website over and over, reduce staff, close stores, all without understanding the root cause. The C-Suite will even balk at suggestions of reintroducing the catalog, since the costs are too high.
It's just a short-term gain and most of the people involved won't even be around to see the long term effect!
Eventually, IKEA might even have to go public to raise capital and continue operating. An IPO will get a lot of attention, after all it is a popular brand. But this will only slow down it's inevitable decline. But at least someone got a bonus for making the decision.