Jumped the Shark (Score 1)

So when, exactly, did Fark jump the shark? Was it the first time the site was picked up by the mainstream media? Or the second time? Now that there is a "book" (and I use the term only because of its physical prescence, not its actual usefullness as a piece of reference) about Fark and what Drew did before and what he thinks about the rest of the mainstream media (because he is now part of it), the shark has been truly jumped and gone.... So what is the next site? Any predictions?