Getting comics into the hands of the people (Score 1)

I have been getting mixed results with advertising/marketing my self-published comic project, Touch of Death. I initally started with the Overture/Google route, paying for people to come to my site and whatnot. But that didn't get any sort of results. I have ended up going to sites dedicated to comics and buying ad space there, with better results. The internet is great for the small publisher, there is very little money up front and you have a ton of control. For my money though the best response has been through a convention we did called Megacon in Orlando. It's a yearly convention (around the end of Feb) that nearly got 20,000 comic fans this year. I was able to sell a bunch of comics and nearly more importantly I met a large group of retailers who (if it weren't for our being there) became interested in the book.