http://blogs.ign.com/XoZeN/2009/02/10/112331/ I couldn't load the original article, but this looks like it has all the info. It's nothing all that interesting.

I had originally hoped product placement would replace the ~20 minutes of commercial breaks during an hour of network TV. But after a lengthly debate with a friend, I've come to realize that product placement is like a new tax; however unpalatable it may be, once they get the public to accept it and start seeing the additional money roll in, it's there for good.