They rewrote it from the ground up *again*? Clearly the last few times they did that didn't help. Why should this time be any different?

Why would the people in an open source project waste their time talking to the press to begin with? It's about the code, and scratching an itch, etc. If a journalist wants to know something about the project, he can just look at the website like everybody else.

An open source project is NOT a corporation, and PR is irrelevant.