Comment No such thing as "excess profit" (Score 1) 544
This combination squeezes excess profits and inefficiencies out of product prices. Retail price maintenance seeks to short circuit this extremely consumer friendly process. By setting minimum prices, manufacturers can build in excess margins for themselves and for their favored retailers -- prices that consumers have no choice but to pay."
There may be no more nebulous a concept than "excess profits." I realize economic literacy is at an all-time low, but prices are not set arbitrarily. A price is at once the most a seller can get and the most a buyer is comfortable paying. Any and all sales that take place are voluntary arrangements. Both parties percieve themselves to be better off for doing so. So as you can see there is no such thing as "excess" profit; only profit that is earned.