What about the ordinary person? (Score 1)

The problem with trying to implement a new standard in the midst of the digital switch over is encouraging people that they need to replace their TVs or Set Top Boxes when they have little or no interest in the way the channels are broadcast but simply want to turn on the TV and for it to work. In the days of environmental responsibility if this key and the software for it to work could not be rolled out via an OTA update then it's a no go. If it were restricted to simply the HD channels, boxes for which are not yet available then it may work but if it's for the whole EPG then it will certainly fail.