I think what the article really articulates (Score 1)

is a need for a fresh perspective . . . i don't think that constantly referring to it as a war does anyone on any platform any good. Showing that an average user - not like most of us - want to access everything "their friends access". By constantly having a belligerent "us v. them" attitude it turns many "average" users off. There needs to be a bit of a reach out and educate effort, not an elitist isolationism. james