Comment Re:Hidden augmentations (Score 1) 54
Aside from the reasons posted in other replies, dont forget that if this was real life human nature would play a significant role. Since the augmentations aren't initially cheap they are going to become a status symbol, and those who can afford them will want to show them off to discern themselves from the poor, this would also gurantee there was someone to buy the neroprozine at the absurd prices.
As the tech gets cheaper you are still going to get a buffer period where the price of the drug is hyper inflated until the drug company recognises they can maintain profits by reducing the cost and expanding the market. Then the aug market rockets again because the rich want to diferentiate themselves and start buying the "natural" looking and realistic but more expensive augments.