Right. Just go here:
Right. Just go here:
...your marketing needs will differ.
Sounds like you are still in product development and in need of really defining who your customers really are. (Actually, in an ideal world, you should know who your customers are before you build, but anyway). Some people call it Customer Development. Basically, you're in the area of defining the real product-market fit.
I know it sounds obvious, but I have many clients that aren't aware that their product doesn't fit the market and just think they need to hire PR people to "get more buzz."
Tech marketing is also different in many ways from traditional brand-focused marketing that consumer products have. Run screaming away from people who will focus on your brand and PR at this stage. What you need to focus on is your positioning, which includes understanding your differentiation, category and competitive situation.
Marketing is great at amplifying success. Hoping that outbound marketing will cover up flaws in strategy and product will always result in failure.
Big Oil is being replaced by Bigger Oil, namely the government-owned or -influenced entities like Gasprom/Rosneft/Lukoil/CNOOC/SINOPEC or other nationalized entities like Petróleos de Venezuela.
What we have now is a dreamworld compared to what's coming soon when nationalistic or patriotic tendencies mix in even more obviously than today.
"Humans have demonstrated time and time and time again, that they are lazy and reactionary for the most part."
Humans have demonstrated time and time and time again that they spend way too much time disparaging their own kind in a fit of self-hate.
Wow. That must make me CEO at my company.
"It is the shared interest of all nations to act responsibly in ways that emphasize openness and transparency, and help prevent mishaps, misperceptions, and mistrust."
Not if you are the only nation that has this policy.
With so many women using Macs and iPhones, now I understand why you haven't had a date for a while.
Take other classes, like Econ 101. Get a broad education, and with real life applicability.
Plus the chicks are hotter.
John Chambers is now required to grow a neckbeard.
What is expected of this CTO? Is he supposed to be like the Surgeon General is for healthcare, but without the nifty outfit? Will he be in commercials saying "Hey Kids, Watch Out When You Surf to Pr0n sites?"
This is marked as interesting? Regulations benefit those who have lobbying power. And since when do consumers of technology have any lobbying power?
They don't think government can help with anything.
Do you think the government issuing franchises that creates monopolies backed by the power of the state has helped?
Seriously. Does anyone really want to go back to the days before the 1984 consent decree?
Each new user of a new system uncovers a new class of bugs. -- Kernighan