This is hardly even the best of whats out there (Score 5, Informative)

There's nothing new under the sun. There are plenty of other companies that make subs for private citizens. My dad was a subscriber to the Robb Report and for years some sort of sub vehicle has been offered by various entities in their pages. They are not merely rich folks toys. I'd be surprised if they sold more than a handful to individuals. Don't you geeks go on vacations? The main market for these craft has and will continue to be resorts around the world. They are already in use in many places. Check out http://www.ussubs.com/Luxury_folder/lux.phoenix.ht ml for the mother of all personal submersibles. "The Phoenix 1000 is a 65-meter (213') personal luxury submarine. " Beyond us mere millionaires, this baby can be had for a cool USD 78M! It is the f-ing bomb! Beyond cool!