Yves Guillemot and his brothers (Christian, Claude, Gérard, and Michel) have run Ubisoft like a family business for far too long. He's been a not great CEO for 27 years since it went public in 1996. They still own 10% of the company but act like they own >50%

When I first read this I assumed Google were worried about generated content that they couldn't tell was plagiarism. Scrape 'people also searched for...' recursively putting up a ChatGPT generated page for each and Google search results become so low quality the site dies. Other idea about actually using ChatGPT for search doesn't seem economically plausible.