All the wonders of the Universe, and this is what we are studying.

I saw an add on TV from what I think is a respectable/fashionable perfume company with Star Wars themed perfume collection. There was a light-side and dark-side to chose from. Seemed really strange to me. I could see an add aimed at children using Star Wars hype to sell a toy or a breakfast cereal being effective. I even saw a commercial for a Star Wars video game aimed at people such as myself (28yo male) that as least drew my interest due to the Star Wars hype and seem effectively aimed at it's target audience. But I just cannot believe any trendy, fashion-sensible women would purchase perfume based on Star wars theme/hype, even if the did have an interest in Star Wars or Sci-Fi. I don't know much about marketing or women though. The add just seemed really strange and out of place to me. Almost like it was a joke or a fake add in a sketch comedy.

If science fiction has taught me anything, after the scientists cannot get the burger to taste right and meet the shareholder's expectations, the secret ingredient will turn out to be people.