Comment Native Advertising (Score 1) 82
...And here we see an example native advertising, ladies and gentlemen. You'll notice marketing hype-style language being employed in the text, as well as the overly-repeated use of the "Alienware" brand name. To some readers, this might seem to be a legitimate news article. It sits among other articles, formatted in the same way, with very little to tell them apart at first glance. Alas, this is not a piece of journalism. Slashdot too appears to have succumbed to the native advertising bandwagon. Too few people pay attention to the banner ads, and too many people block them entirely; so they have taken the predictable step of hiding the advertising among the news.