Comment Re:SEO a business in and of itself (Score 1) 246
And an important point that should be understood as well in regards to SEO is that SEO in-and-of-itself is NOT the tool with which you sell.
When you start up an Internet company the first thing most do is build a website. Why is this? BECAUSE THE WEBSITE IS THE TOOL WITH WHICH YOU SELL YOUR PRODUCTS AND/OR SERVICES!
One has to view SEO the same as they would view an ad during the super-bowl. You can pay $500k for an ad spot, if your ad suck you're still not going to see a good ROI. If you produce a great ad then you're going to make more more than your investment back.
If your going to invest in SEO you first have to make sure the you have a site that will convert. Your SEO can only help bring you traffic. It's up to your designer and your good sense to make sure that you have a site that sells.
Dave Davies
http://www.beanstalk-inc.com/