First he suggests Apple is tracking its users when it just neglected to encrypt location cache data on the devices and their backups (fixed about 2 years ago). And then he suggests you cannot delete cookies on mobile Safari when it actually has all the usual options (it has private mode also). Not nice at all. And quite irrelevant to his subject.

What a depressing site this has become.

Even if the idea of a smartwatch turns out to be not very viable in the end, generating all kinds of ideas for it should be fun. Instead 'smart-ass' useless comments dominate here.

First, it could be beautiful, and adaptable to your own taste.
There is the silent alert function, you feel something and look at your watch. Fast and natural.
Then, there is the sensor platform, for sports and exercising, like the Nike FuelBand, but all kinds of sensors can be imagined. With Bluetooth, it might even download/upload data (even time/location/internet) from/to a nearby device such as a phone or camera, for direct display or as an input.
It could be an app platform. Anyone could come up with useful or fun applications.
It could act as a key/passcode or remote or wallet or NFC device
It could trigger a SOS with the right touch-gesture.

There are endless possibilities, and only one needs to be a killer-feature to make it another must-have breakthrough device. Apple could throw a few hundred million at it, and it would be a good gamble. If only to develop the creative potential in the company. Probably, it already has done so. It's fun to work there, I guess.

Haha, locked in, and I don't even own an iPhone... You're pathetic.

Apple-bashers have a certain psychological process going, it seems. Interesting, it is food for thought.

I'm thinking of getting an iPhone though, that's why, as I said earlier, I like this pressure on Apple to keep improving their stuff.

You greatly exaggerate the lock-in effect. Why can people switch from a Nokia or other brand to an iPhone but not the reverse? It makes no sense. And what you call 'psychological lock-in' is just plain old brand recognition.

The app-store *does* have a lock-in effect, but Apple just has done a great job of creating this new market. It is hard to hold that against them, unless you hate to see others succeed. And with these low prices, few will have really spent so much that lock-in is a serious factor. You can buy apps for other phones too.

User satisfaction is the only important thing to look at. iPhone 4 users are evidently not prepared to return their phone, even with the flaw (plus all the publicity) and even though the full price is reimbursed. Only a third as many returns as the 3GS.

Still, Apple will improve the quality of the 'phone' part of their iPhone, and maybe also give their whole iOS/Mac OS network stack a good working-over.

The result will be an even better phone, which is good for me. So I'm glad of all this negative publicity, even if it is overblown. Keeps Apple on its toes.