Re:NitpickMode = -1; (Score 1)

[bdixon@panda bdixon]$ def incentivize
Looking up incentivize...
Main Entry: incentivize
Pronunciation: in-'sen-t&-"vIz
Function: transitive verb
Inflected Form(s): -ized; -izing
Date: 1970
: to provide with an incentive


(From www.m-w.com)

It may be a new word, but it is in some dictionaries.