The stock is down and advertising revenue is down.
Last year I spent some money on advertisement on online platforms. 80% of spent went to Facebook, 15% to Google properties, and whatever remaining to Twitter.
The ad platform of Facebook is *the* most sophisticated - the sort of filtering and targeting you can do is detailed, you can build an audience. Twitter is the worst, even the interface is from 1999.
Facebook is not making significant missteps. And Twitter is not taking any steps...forget about missteps. Whoever who's running Twitter should rework their ad platform, then it may or may not make profits.
But the core issue of Twitter...why push for profits? If the inventors were not greedy they could have used the model of Craigslist, remain as a useful public service. There will be enough money for your needs, not your wants.