This is true. We don't watch TV programmes that are broadcast during normal time. Recording it with the DVR and then skipping the commercial later is the way to go. I guess we are pampered by the 'responsiveness' of the internet.

If you think about this, someone has to be getting the money somehow but just not the song artise. It seems one contract for all the song sales through various channel is not fair since they have different distribution cost. Perhaps it's time they push for different contracts or don't go through the recording label.