Wrote my thesis about that. (Score 1)

About 6 years ago I wrote a thesis about this subject. Its main focus is the introduction of a new video game device in the Japanese market. And it was written before internet connected devices like the PS3 and XBox360 were on the market. For anyone interested, feel free to grab a copy or use it as material for your own thesis or report : http://www.4shared.com/office/8vhkle4Y/Bas_Vijfwinkel_Thesis.html