Re:Hilarious (Score 1)

Blu-ray may sound cooler to technically-minded folks like you and I, but I think that consumers at large (your Average Joe at Best Buy) might feel that the HD-DVD name is something they are more comfortable with as it implies that it's a technology that they already know (DVD) with "bonus-added HD goodness", and most people are getting familiar with what HD means in terms of TV. I think the Blu-ray name may come off sounding vague and silly unless the Blu-ray people can add some serious marketing mojo. Perhaps the Blue Man Group can help them out with that...