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Television

New Energy Efficiency Rules For TVs Sold In California 609

petehead writes "The LA Times reports on regulations expected to pass in 2009 that will not allow energy-inefficient TVs to be sold in the state. 'State regulators are getting ready to curb the growing power gluttony of TV sets by drafting the nation's first rules requiring retailers to sell only the most energy-efficient models, starting in 2011... The regulations would be phased in over two years, with a first tier taking effect on Jan. 1, 2011, and a more stringent, second tier on Jan. 1, 2013.'" According to the Energy Commission's estimates, purchasers of Tier 1-compliant TVs would shave an average of $18.48 off their residential electric bill in the first year of ownership.
Movies

Review of 'MacHeads' Documentary 277

An anonymous reader writes "Just prior to its premiere at MacWorld later this week, CNet has a review of MacHeads, the new documentary film covering the obsessive world of Apple fanboyism. MacHeads features commentary from original Apple employees, the self-confessed Apple-obsessed and girls who claim they'll never sleep with Windows users. Summed up by CNet: 'MacHeads is a superb film that will give Apple haters a few cheap laughs, and Apple fans a few cheap thrills. But it'll entertain both equally, while educating everybody else.'"
The Internet

How Web Advertising May Go 229

Anti-Globalism sends us to Ars Technica for Jon Stokes's musing on the falling value of Web advertising. Stokes put forward the outlying possibility — not a prediction — that ad rates could fall by 40% before turning up again, if they ever do. "A web page, in contrast, is typically festooned with hyperlinked visual objects that fall all over themselves in competing to take you elsewhere immediately once you're done consuming whatever it is that you came to that page for. So the page itself is just one very small slice of an unbounded media experience in which a nearly infinite number of media objects are scrambling for a vanishingly small sliver of your attention. ... We've had a few hundred years to learn to monetize print, over 75 years to monetize TV, and, most importantly, millennia to build business models based on scarcity. In contrast, our collective effort to monetize post-scarcity digital media have only just begun."

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