Copyrights need to be re-considered (Score 1)

Many people in this world do not believe that they are doing anything morally wrong when they download a copy right material. Why is that? I believe that people have not bought into the legitimacy of the copyrights. Copyrights may have and perhaps they still do serve a legitimate benefit to society but the benefits have been lost or forgotten. Can you imagine how difficult it would be to create a brand without copyright protection? Brands do give people consistency in product and service without having obvious copycats providing inferior product or service. I can understand why a corporation needs copyright protection that lasts for a long time. Should there be limits on that as well? Copyrights are also there to encourage and induce artist to crate products (music, shows, movies) for their own good and that of society. I think this where the problem lies. The Copyright to protect an artistic work lasts virtually for ever. Would the Beatles or Elvis have been less motivated to create if the life of the copyright was only 5 or 10 years? I think not and most of the people feel the same way. How much do we need to pay these guys before we the society have paid them enough for their efforts? I believe this question needs to asked by all lawmakers around the world in order to maintain some sense of law and order in this field. If a product that can cure cancer, require nearly a billion dollar to develop over 10 years before any return on the investment and that product only gets a 17-year protection (really 7 years since it may have taken 10 year to develop the drug) then why does a copyrighted material need virtually unlimited protection?