I remember when Hollywood wanted roughly $100 (or so) for Star Wars on VHS tape, or +$6 theater tickets, in early 1980s money. Many of us couldn't afford their product. Only competition from rentals of VHS tapes made them reduce their prices. They believe theirs is a premium product, sometimes even fine art, maybe where sometimes you only need to sell one. Once they eliminate, or make difficult, physical media, there is no problematic First Sale doctrine. I'm afraid for "as much as the market will bear" pricing once again. Or commercials in your movie. Or worse on the net.