Re:So long, game publishers. (Score 2, Insightful)

Interesting that you mention Fallout in this regard. I would probably agree if it was a random FPS, but it's all those little things that make the Fallout universe what it is. And I think everyone who ever suffered from advertising knows it's not going to be just that Coca-cola. After all, there's profit to be made. If my character carries an IPhone instead of a PipBoy, wears a Levi's leather jacket without the torn-off sleeve and drives a BMW convertible with the super cool new gadget car key that can remotely convert it, then Fallout will lose one of its main attractions for me: its atmosphere. It'd become another soulless commercial product without most of the witty humor and its ambiguities, because all the new stakeholders want a clean and politically correct product.