Dislike. If I wanted to read TechHive, I would read TechHive. Slashdot became /. because only it was /. Be the best /. and don't try to be someone else.

...that when the iTunes Music Store first launched, the advertisements and billboards all said http://applemusic.com/, which pointed to http://www.apple.com/itunes. The former URL was quickly replaced with http://itunes.com. I think it's readily apparent that the former URL would comprise "knowing and willing" trademark infringement, and violation of the last court agreement.