Gerry Haddad, Chief of CSIRO Industrial Physics, has made similar noises recently about the lack of interest in Physics in Australia. You can some of his thoughts on the issue. It strikes me that a lot of the lack of interest in physics amongst kids stems from a lack of interest in physics amongst their teachers. I would have thought that inspiring teachers were one of the best ways to enthuse kids. Mind you, finding a bunch of inspiring teachers in any field is no doubt a difficuly task. Cheers, Andrew