Feeding the omelet to a chicken would result in Cannibal Chickens - that's Just Wrong. Besides, it would probably lead to Zombie Cannibal Chickens in the near future, and we have enough existential risks to worry about already.

"The principle that "net neutrality" advocates seem to ignore is that competition in the creation of new networks is as important as competition in the goods and services that get sold over existing networks." If ISPs want to create "new networks" with prioritized services and traffic shaping, then go for it. Create a seperate network and do whatever you want with it. Choose what services you'll support; create different tiers of performance; prioritize your IPTV traffic. Make it like Cable 2.0 where you decide what the content is. Just don't call it the Internet.