I disagree. I think this has absolutely nothing to do with what is immediately visible. Microsoft is going to, via it's subsidiary Massive, "offer" in-game ads to WoW players. Nobody is quite sure what form that could take. However, as Activision signed an exclusive with MS for this, any in-game advertising not explicitly created by MS will be a violation of that exclusivity. Money talks. Customers only matter any more in terms of demographic and purchasing profile. Even in WoW. Actually, since Activision took over, especially in WoW.