University Names (Score 1)

I had to write. I attend the UofMichigan and have thought about a Uportal which is for students but not connected at all. Similar to the purdueonline.com. When I walk around the campus area I seen many brick and mortar businesses which use Wolverine, Michigan or UofM in thier names as well as using blue and gold logos. I imagine this is similar on any major campus - and no university is running down those businesses. However Purdue is not a state name like Ohio or Michigan and thus part of the general public.I think a good lawyer will be able to handle this IF the university decides to push it - though it is up to the sitemaster to show that it is on the up and up (helpful to students).