Same with linux. But at least new versions are prompted more by substantive progress than by marketing considerations (can you say "Vista"?). But people who are plenty smart enough to learn and install linux often piss and moan about it for some reason, while they'll put up with Windows and its many inadequacies. It's funny how people often tenaciously stick to the OS they learned first, regardless of its merits.
Most users just want the browser to work. Firefox under linux will just plain keep working, for the most part, whereas under Windows any number of things seem to go wrong. And there's the obligatory "let's-reinstall-Windows-every-couple-of-years-because-it's-gotten-tolerably-slow" or the "I-guess-we-need-a-new-computer-since-this-one-is-now-intolerably-slow-because-it's-supposedly-too-old". Sheesh, what a drain on the American economy.
Ever used the package manager in Ubuntu? All that free software out there for the taking? I've shunned Windows for years, and have been rewarded by hardly ever having to spend time maintaining my various computers. If you are more interested in getting productivity out of your computer rather than continuously battling to keep the OS functioning, I'd suggest putting just a little time into learning linux.
My sister opened a computer store in Hawaii. She sells C shells down by the seashore.