Even more interesting..... (Score 3, Insightful)

If you dig around they are marketing a home system that doubles as a furnace for home heating. Heat is generated using natural gas or propane, and electricity is generated simultaneously that could be used to power a forced air system. Unfortunately like everything else of this nature that seems revolutionary, the home unit is "not currently for sale and available only for testing by suitable partners", and the few products actually for sale are priced so far out of reach as to be functionally useless. I can get a decent 5KW generator for under 1000$ easily, and a good permanent installation could be had for well under 2000$, so this product more or less falls in the same category as the 800,000$ electric car: If you can afford it, you don't need it and could do more for the environment by using that money elsewhere. It seems there is a whole industry based on technology that never comes to fruition. Anyone else remember the computer company in Utah making ASIC based computers that compiled each time they ran to a benefit of 10x the running speed? whatever happened to them?.... Now, if someone like GE or Kohler were to license this tech, it could be produced a magnitude of order cheaper. But then a major player runs the risk of re-tooling at a substantial cost to begin production, only to have their investment dashed by next years innovation which will be even more efficient. There really aren't that many conspiracies out there. We have painted ourselves into an economic hole with the business models we use for capitol investment. Intel could be making chips three times as fast, but until they pay off the 2 billion dollar factory they just finished building for last years chip innovation, it just isn't happening. The conspiracy is just supply and demand economics....