Comment Think it would be wiser to split Prime up (Score 1) 274
I feel like it would look better if they just announced that a couple of services would be forked off of the regular Prime level. Fork Prime into a couple of service levels, give them fancy names to make people feel good, like "Prime One" or "Prime Alpha" etc. and INTRODUCE those levels are higher levels.
Such as, they could potentially experiment with removing Streaming from the base Prime membership, but you could get it for only $5 a month. And they could use this time to also introduce a Prime level that comes with Audible membership, or a Prime level that comes with a credit card that gives you extra rewards, or a Prime level aimed at businesses that comes with a higher tier of AWS.