Providing some clarity from Facebook (Score 0)

Hi everyone, On behalf of Facebook, I wanted to clear up any confusion in this forum. Facebook uses an automated process to identify and analyze all Facebook posts and comments that are made by U.S. users and mention any of the presidential candidates. The analysis of sentiment is done using Linguistic Inquiry and Word Count [http://www.liwc.net/], a well-validated software tool used frequently in social psychological research to identify positive and negative emotion in text. No employees at Facebook or Politico read the posts, and all measures are aggregated by candidate and by day. Facebook provided Politico with total post volumes and average sentiment levels for each candidate from Dec. 12 through Jan. 10. This automated process is similar to how Google Trends and Zeitgeist, Yahoo Buzz, and many other services report aggregate data publicly to reveal online trends. Thanks, Andrew Noyes Facebook