It's especially more effective toward the people around you, who have to endure your musical choices because you maxed out your headphone volume and they're hearing the music better than you.
This is not completely true in an airplane: at least in my case, the volume that I listen to is set to have sufficient signal-to-noise ratio between the music and the airplane's noise. If I put earplugs in, the audio is blocked with some fraction, but the airplane's noise is equally blocked, hence I don't need a higher volume when I put earplugs in. The earplugs make the absolute volume just more bearable.
It's hard to think of you as the end result of millions of years of evolution.