There's only one way to beat the iPod, or any dominant figure in a specific market. You have to be twice as good and half as expensive. The Zune looks like it's making real strides. From what I'm reading, it might be a little bit better than the iPod. But it also costs about the same price. That is why the Zune will fail. It just doesn't have the major advantage on BOTH features and price that it takes to overcome the iPod's entrenchment.