that's the way it is... (Score 1)

Though I'm not a business pro, I personally believed that every business has its ups and downs. It may be running smoothly today but you can't still deny the fact that it may slow down after a month or two. With this ever changing technology in the web, it is better that you are up to the challenges and competition. iTunes may have experience some collapsing on revenues today but it will surely gain more sooner with new and effective strategies just like how they stood up when Apple was down years ago.