Re:how expensive is it to run? (Score 1)

yeah, that seems to be the question; where the target?
personally speaking, i think they're going for the 'has-a-job-but-played-loads-of-games-when-he/she-w as-a-kid-and-now-has-enough-cash-to-get- the-very-best' market...same way that some mobile phones are financially beyond the reach of us 'ordinaries', or at least until the tech becomes standardised and cheaper...
i think they're aiming for the 'early birds' of the gaming market.
it always causes surprise and offence when companies do this...i'm usually one of the offended. damn, i am here as well...