Comment I'll take TV ads over web ones any day (Score 1) 1470
I find that I'm far less annoyed by TV ads than I am by web ads. When I'm surfing the web, I'm usually trying to get something done - whether it be doing research for work or trying to quickly find some driving directions, information on a product, etc.
Sites that pop up new windows or flash ads that block the entire page while I search for the elusive close button... these ads force me to stop what I'm doing and deal with them. They're never advertising something that I'd be interested in, and even if they are, they've succeeded in annoying me so much that I now have a negative opinion of the company and product being advertised. Not so much the site that allows the ads (although I'll avoid them in the future) but the product itself has now lost appeal.
When I'm watching TV, I'm not trying to get something accomplished... I'm just vegging out. Sometimes I even get a laugh out of a well-done TV ad, or am glad to have caught a great new movie trailer. Every once in a while, I'll actually see a TV ad that makes me want to buy something.
The less I feel the ad is interfering with my ability to get something accomplished, the less offended I am by it.
Sites that pop up new windows or flash ads that block the entire page while I search for the elusive close button... these ads force me to stop what I'm doing and deal with them. They're never advertising something that I'd be interested in, and even if they are, they've succeeded in annoying me so much that I now have a negative opinion of the company and product being advertised. Not so much the site that allows the ads (although I'll avoid them in the future) but the product itself has now lost appeal.
When I'm watching TV, I'm not trying to get something accomplished... I'm just vegging out. Sometimes I even get a laugh out of a well-done TV ad, or am glad to have caught a great new movie trailer. Every once in a while, I'll actually see a TV ad that makes me want to buy something.
The less I feel the ad is interfering with my ability to get something accomplished, the less offended I am by it.
