[Fuel cell expert Ulf Bossel's] overall energy analysis of a hydrogen economy demonstrates that high energy losses inevitably resulting from the laws of physics mean that a hydrogen economy will never make sense. The advantages of hydrogen praised by journalists (non-toxic, burns to water, abundance of hydrogen in the Universe, etc.) are misleading, because the production of hydrogen depends on the availability of energy and water, both of which are increasingly rare and may become political issues, as much as oil and natural gas are today."

A recent survey of the evidence on market share ... found that companies that adopt what they call "competitor-oriented objectives" actually end up hurting their own profitability. In other words, the more a company focuses on beating its competitors, rather than on the bottom line, the worse it is likely to do.

This sounds like the strategy that Apple adopted out of necessity a few years back.