I think it's ridiculous to say that since Apple is making huge profits on their systems now that they can keep it up once the market is fully saturated with tablets (I know, theres tons of cheap knockoffs now, and a host of workable android tabs, but they mostly all suck @ price per performance atm, which is all I care about). It's never smart to invest in 1st gen/ 2nd gen technology, as if you wait a few years before entering the market, as you get the most of price/performance then. Fanboys keep saying how iPads outshadow everything else in the market in terms of sales and market share, which is true now. But wait a year or two, once the market is completely saturated with competent tablets (if the form factor stays in popularity that long), someone will put out an Android tablet in the $300-$500 range that will put the iPads to shame, and Apple will really have to show us the money and keep innovating. Apple products are currently for people with gadget envy & superiority complexes, or with tons of money to throw away for little functionality improvements in my opinion. They really are netbook like toys (with a huge app market) when it comes down to it. Apple products always have been expensive toys, considering you can do everything (technically, not including the app market of course, but who cares imo) on a PC you can on an Apple for 1/3 the price. (PC Hardware has always been 1-3 steps ahead of apple and now Apple is running on x86 anyway to even try to be a competitor). To be honest, the only genuine use for a tablet for me is WiFi, light web browsing and PDF viewing, editing, & sig-cap for work, & the ability to plug in a real keyboard (and a serial, or usb port with drivers for a usb->serial) is a huge incentive, everything else is done better on a laptop or phone. Offer me a combination of all 3 devices (laptop, tablet, phone) and maybe there will be real reason to spend >$300. I know, skype on 3g/4g, etc etc, not interested in your lowly capped plans tho. The CPU/GPU processing power in tablets is simply not there yet, but it will be soon with the market its achieving.. And for MUCH cheaper when the market is more than 3million people with money to blow =] How big is the laptop market? Just wait, once it includes enterprise (that's smart enough to wait until the Apple hysteria dies down and serious competitors arise like Dell/HP/etc 3rd gen+)