Kligmond writes "Last week, Starbucks placed a video on YouTube responding to a video posted by the Oxfam Charity. The Oxfam video was launched in conjunction with 'Starbucks Day of Action,' held December 16th, when activists visited Starbucks locations across the world in protest of the coffee retailer's alleged mistreatment of Ethiopian farmers. The Starbucks video calmly addresses the Oxfam allegations, citing an impasse over Ethiopian trademark legalities. Starbucks claims the refusal to sign a trademark agreement with Ethiopia is a stumbling block they hope to resolve on behalf of the farmers. The coffee chain's representative goes on to refute the contention that Starbucks refuses to pay a fair price for its coffee reserves and, in fact, routinely pays well above commodity price, and above fair trade price. Unlike many recent ineffectual corporate reactions to social journalism and networking eruptions, Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods."

GameSpot is reporting on the announcement from IDG that they'll be putting on a new L.A.-area games expo, with the ESA's blessing. With that nod of the head, the "GamePro Expo" becomes the 'official successor' to the glitz and glamor of E3. From the article: "According to Michael Krouse, vice president of convention sales for the LA Convention and Visitors Bureau, IDG is estimating that the event will draw 30,000 attendees, and that long term, those numbers could grow. 'I am absolutely convinced this show will be as big as [the old] E3,' Krouse told GameSpot. The new show will be endorsed by the ESA — 'a very important element to the partnership,' says the memo, which goes on to say the event will take place at E3's former digs, the Los Angeles Convention Center, on October 18, 19, and 20, 2007." Given that GDC, Gen Con, and the rest have already planned for larger spaces IDG is going to have a fight on its hands next year. Should be interesting.