Comment Re:Makes Sense... (Score 1) 220
It's called sociometer theory- developed by Mark Leary. Basic theory is that self-esteem functions to monitor the social world and detect signs of rejection. If we percieve rejection, we take a blow to our self-esteem and conseuqnetly feel bad. Ideally, that bad feeling should motivate us to fix whatever problem is causing that rejection.
http://www.psychwiki.com/wiki/Sociometer_Theory