Re:usability vs. time (Score 1)

I'm no usability professional, it's true. But I love spending time correcting people who are. I thought that pomp and self-righteousness are what it means to be a Slashdotter :) I do think you're right though, and that possibly the sign of a successful company is one that anticipates the return to customer behavior based on genuine need, not marketing-induced euphoria. However, it seems like there always exists a company to cater to those customers on the periphery who relish the gimmicks, or vice versa. Examples might be iPod vs. Neuros, or Palm vs. Zaurus.