Ikea's self-described business model (Score 1)

So, here's the good thing about having parents in the furniture business -- I've heard all about Ikea's business model, in which they actually sell crap furiture for cheap with the hope/understanding that people will redecorate their houses *every year*.

So what MySQL is saying is that we'll want to do the same thing? Rebuild our dbs completely every year, with new tables, blah blah?