On the same hand, whilst Google's focus makes you the "product" as you call it, it's a blind product focus, or a grouping. You pick the group, Google places the advertisement unless you specifically garner a prime commodity that uses Google advertising. The advertisers only choose the select group, not an individual as such which basically makes your comment fallacious. The advertiser has no idea who you are. I doubt anyone at Google actually knows who "you" are. The software picks your preferences based upon the things you specifically choose for yourself & also on the pages you select, probably with ratings on how much you choose those pages. That said no-one within Google has access to your private information in the way that say Mark "Facebook" Zuckerberg has...