Earlier this year, Chinese game publisher The9 lost the rights to operate World of Warcraft in China. Now, it appears they are trying to solve their financial troubles by making World of Fight, which bears a suspicious resemblance to World of Warcraft. Others have noted similarities between World of Fight and Warhammer Online. Quoting Eurogamer: "According to the China Journal report, Chinese industry observers 'wonder whether The9 is launching a "shanzhai," or knock-off, World of Warcraft in hopes of keeping WOW players,' with iResearch analyst Zhao Xufeng noting that 'with the topic staying in the centre of attention, The9 can easily attract attention by doing this.'"